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The Dangers of Social Media for Businesses

Posted: 17th May 2023
Written by: Mark Jones

Senior solicitor and director Mark Jones takes a look at the defamation case of Monir v Wood and how social media can pose serious risks for businesses.

Image of a phone displaying social media icons.

With the rapid increase of social media in the business world, it is vital your organisation is aware of the risks associated and what constitutes appropriate content. Often, the law does not keep pace with these new technologies. However, a recent court case demonstrated how costly an unwise tweet can be, even if you did not write it.

The case of Zahir Monir v Steve Wood related to a tweet sent from a branch account of the UK Independence Party (UKIP). Mr Wood is a former chairman of the branch.

In the run-up to the 2015 general election, the branch’s Twitter account posted a tweet to their 547 followers. The tweet included a picture of a Labour election candidate alongside two men described as “child grooming taxi drivers”. At least 17 people re-tweeted the post.

The court heard that Mr Monir had identified Mr Wood as the branch chairman and telephoned him to complain but that Mr Wood had not taken his complaint seriously. Mr Monir therefore sued for defamation.

A man called John Langley actually wrote the tweet. However, the court held that in sending the tweet from the branch’s Twitter account, he was clearly acting as the agent of Mr Wood.

Although relatively few people saw the tweet, many of whom immediately recognised that the allegation was false, the court held that it was still sufficient to satisfy the serious harm test established by the Defamation Act 2013, particularly as the post was also reproduced on WhatsApp and other social platforms to people who knew Mr Monir.

The court ordered Mr Wood to pay £40,000 in damages, with the judge commenting that the gravity of the allegation was at the top end of seriousness. Mr Wood’s intransigence and refusal publicly to apologise compounded the severity.

Key takeaways from the case:

  1. A statement made on social media can give rise to a claim for defamation, in exactly the same way as other, more traditional, means of communication.
  2. Even if relatively few people see the post, it can still satisfy the “serious harm” requirement for a defamation claim to succeed.
  3. The above can apply even if many of the people who see it immediately know it is untrue.
  4. Those in managerial positions can be held responsible for defamatory comments sent from their organisation’s social media account, even when they did not personally write the posts.

To avoid damage to your organisation and brand, ensure you know what others are sending out on your behalf. And think before clicking that post button!

Please tweet responsibly

Defamatory claims on social media are no joke and can be life-altering. If your business has been the subject of defamation or if you are concerned about publishing statements that could result in allegations of defamation, please don’t hesitate to get in touch with our commercial litigation team today.


About Mark Jones

Mark Jones is a director and senior solicitor based out of our Ripon and Harrogate offices. He specialises in contentious probate claims, and he has over 30 years of experience in private client law. He is also one of the longest-serving members of the Society of Trust and Estate Practitioners (STEP) and a member of the Private Client Section of the Law Society.